Week 3: UX research in industry.

Understanding your users is so important.

On this week we've search deeper on our users in order to understand better their needs. We've interviewed different personas because we wanted to find the same pains on divers people.We were asking our interviewers questions around the world of sports and persistence and these are the main 3 pains we found: Feeling of failure, Frustration, and Unhealthy lifestyle.

Who is the user?

Meet John Doe, a 30 years old man who lives in Tel Aviv and works full time in a high-tech company sales department. He often goes on business trips or spending long hours at the office. John wants to do more physical activity, yet it is hard for him to find the time and motivation to do so. He often tries to adopt an exercise routine and often fail due to his changing schedule and workload.

How Might We Encourage persistence of physical activity in a busy schedule.

#brainstorming #intheoffice